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By Matthew C. Keegan
January 2, 2007
In the early days of charge cards, Diner's Club led the way followed by the American Express card. Visa and MasterCard weren't on the radar screen even under their original Bank America Card and Master Charge names. There is one thing that American Express has upheld over the years and that is timeless quality. It isn't always the easiest card to get, but it could be the best card to add to your portfolio. Let's take a look at the American Express advantage.
Not too many
years ago if you ordered an American Express card, you knew a few things about
the card that set it apart from the pack: The card
was more difficult to get. Cardholders typically had to have a higher annual
income in order to qualify for a card. You paid an
annual fee for the privilege of being a card holder. Your
monthly bill was due in entirety -- no month-to-month charges were
permissible as the original American Express card was a charge card
not a credit card. Of course,
this elitism meant that the American Express card was typically reserved for
the few instead of for the masses. However, by the 1980s things began to
change as the company became more aggressive in seeking new customers. Today,
you can get American Express credit cards and you can find them as cash back
cards, rewards cards, affinity cards, even the standard green and gold cards
that helped shape the company over the years. Where Visa
and MasterCard were the sole choice for many consumers, American Express has
muscled in by dropping annual fees and increasing rewards in order to entice
new customers. Indeed, an American Express
student
card would have been unthinkable a generation ago, but it could be the
right card for your co-ed to carry today. Check out our
American Express offers today to see
if this timeless classic is right for you. You just may find that an American
Express credit card has more to offer to you, then cards from Discover, Visa,
or MasterCard with a certain amount of quality not found elsewhere!
Author Information:
Copyright 2007 – For additional information
regarding Matt Keegan,
The
Article Writer, please visit his
blog for wit, quips,
and freelance writing tips.